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    Friday, February 23, 2018

    What is Difference between Google AdWords and Google AdSense?


    Google AdWords and Google adsense are tow-advertising services. The one line difference between them is, in AdWords you pay google while in adsense google pays you.

    Google AdWords is an advertising service through which you display your ads on google websites (like google search, youtube, google maps); google partners websites (like AOL, Ask.com, Amazon, New York times, Washington post) and display network (all the sites that are publishers).

    In order to display your ads with google you need an account. Sign up for google AdWords and select your ads to display. It depends upon you whether you want to display your ads in google websites alone or partner websites as well. For example if you sell a product, you would like to attract audience towards your product, not only displaying ads in google but also on amazon store.

    Google AdWords is the largest advertising network with the access more than 90% of the internet.


    While google adsense is advertising service, in which you display ads (that were submitted by users to google via AdWords) on you website or blog and in return, google pays you. For google adsense, you need a separate account. However, one Gmail id will be enough for sign up in both (AdWords and adsense) but both accounts are managed and organized independently. You cannot pay AdWords fee with you adsense account.

    Bloggers with display google ads on their blogs/websites are called publishers. There are more than two million publishers online. To be a publisher your site have to pass through many phases and rules such as It should be more than 6 months old (specially in Asia), there should be enough content on your website and no content should be copied etc.


    1 comment:

    1. Gratitude for sharing this crisp and clear guide here. I also would like to use Google Adwords Management for attracting the potential traffic on my website but everything seems very difficult to me because it is my first blog. If you know about very affordable professional PPC AdWords services, please let me know.

      ReplyDelete

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